NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2018-07-25
As a marketer, how would you rate your use of data?
A new study by Forbes Insights confirms that only a small portion (13%) of firms surveyed consider themselves leaders when it comes to managing their prospect and customer data. Only about a third (34%) possess a single, unified view of their customers across myriad data and email systems, and an even smaller portion (14%) have the ability to act on aggregated data insights. The report concludes that the reasons behind these numbers include siloed data unavailable to be shared, as well as companies who simply admit that they are just not able to leverage the data they have.
I’ve written recently about how marketers can unlock their existing data to improve marketing ROI. Taking it a step further, here are six ways to harness data to supercharge email engagement and success:
Leveraging prospect and customer data to improve campaign results can be a complex challenge for even experienced marketers. But the benefits far outweigh the challenges. From relevant marketing campaigns, to perfectly timed offers and optimized, long-term revenue generation – you will be able to quickly justify the investment of your time and resources.
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI by targeting your best prospects – including millennials and other generations -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
A 15-Minute Guide to Fortune 2,000 Businesses and ExecutivesGet it Now
Our team will be happy to answer any of your questions.