Blog post By Paula Chiocchi on 0000-00-00
With the New Year well underway, you may be looking for fresh ideas to keep your 2018 email campaigns interesting to your prospects and customers -- and successful for your business. Here are my six top suggestions for creative campaign ideas that your audience will love:
2.Send a letter from your CEO: Sometimes a simple “thank you” message from your leader can go a long way toward making your customers or audience feel appreciated. This type of message serves to build loyalty and trust. Perhaps your CEO can thank your customers for making 2017 so successful -- while also targeting warm prospects -- to inform both groups about a new initiative or campaign that might serve them well in the New Year. Keep the message appreciative (and not salesy) and the design simple.
6.Check-in on your prospects: The first quarter of a new year is an ideal time to send a re-engagement email campaign. Check-in with prospects or subscribers who haven’t clicked or engaged with your brand in a while. Do they no longer wish to hear from you? If not (or no response), move them to an inactive list. You’ll not only improve the quality of your list and associated campaign results for the rest of the year, but also improve your sender reputation with internet service providers (ISPs).
It’s important for marketers to not get complacent or trot out the same messages year to year. Dedicate yourself to staying fresh, creative and interesting, and your audience will almost certainly appreciate this and respond in kind. Have an interesting or unique campaign idea for 2018? Tell us about it!
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI and convert more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.