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Blog post By Paula Chiocchi on 2018-01-03
Our weekly blog posts are designed to provide guidance to our clients, who include CMOs, email marketers, and other business leaders at Fortune 2000 firms as well as small businesses, and everything in between. We’ll often base our ideas for these posts on questions we get from these clients, along with prospects in our pipeline. And even though we actively work to maintain a good pulse on what is top of mind with our clients, it’s always a bit of a surprise when we uncover our top blog posts of the year. Having just completed our year-end Google Analytics reports, here are the top 5 OMI email marketing blogs of 2017 in terms of clicks:
The remaining blog posts at the top of our list covered how to reach Millennials or Generation Z, how to leverage artificial intelligence, and today’s essential email marketing terms. The takeaways for marketers is that while email marketing may be simple in concept, it can take years and much trial and error in order to master it as a marketing discipline. Improvement takes constant review of the latest trends and technologies, and ongoing refining of skills. Hopefully, my blog has shortened the learning curve for our readers, and put our clients on the path to faster success.
We wish all our readers a Happy New Year… and ongoing success in 2018!
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, please take a minute to review our latest case studies to find out about the business-building results we’re generating for our clients.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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