Blog post By Paula Chiocchi on 2017-07-19
Can B2B marketers get in on the emoji craze to increase email open rates? A new study by Return Path reports that adding the right emoji to an email subject line can have an impact. The report highlighted email campaigns tied to the recent July 4 holiday. Those campaigns that did not use an emoji generated average read rates of 21%, while those with an emoji saw read rates rise to 25%.
With their popularity trending upward, how can B2B marketers use emojis to increase email open rates? Here are five ways to put them to work in email subject lines:
While including emojis in your email subject lines can generate additional engagement from your target audience, B2B marketers should start slow, be strategic about their use, ensure professionalism and test campaigns constantly. Beyond improving email open rates, emojis can play a role in your ability to increase the personalization and approachability of your brand, while helping you add a little fun to your campaigns.
And that should bring a J to any marketer’s face.
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary e-book on building a successful B2B email marketing database.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.