Now, our clients can tap into the largest and most accurate B2B email database in the business to expand the scope, scale and success of their email marketing initiatives. -- Paula Chiocchi, CEO, Outward Media, Inc.
LOS ANGELES, CALIF. (PRWEB) AUGUST 09, 2016
Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced it has reached a new milestone with more than 33 million business-to-business (B2B) email records now available to fuel email marketing success for Fortune 1000 firms and other organizations.
Best known for its 95 percent email validity guarantee, Outward Media also pioneered the email data licensing model to give clients unlimited use of the targeted data they select for a full year, as opposed to buying a one-time use list.
“Between our licensing model and the validity guarantee, we’re doing everything we can to take the risk and fear out of acquiring email data,” said Paula Chiocchi, CEO, Outward Media. “Now, with the addition of several million more email data records, our clients can tap into the largest and most accurate B2B email database in the business to expand the scope and scale of their initiatives and achieve even greater email marketing success.”
Outward Media’s database expansion comes as poor data quality is running rampant across the email data industry, according to Chiocchi.
“Most B2B email datasets erode at a rate of 3-4 percent per month, with people moving on to new positions, and businesses opening and closing their doors almost daily. As a result, many of these datasets become outdated within a few months time – unless they are properly managed and maintained,” said Chiocchi. “Because our email data is constantly being enriched and updated, we have built a longstanding reputation for quality and are unique in being able to afford to offer a 95 percent validity guarantee.”
At OMI, staying on top of business contact data is an ongoing process. Regular analysis of email data is performed, including correcting all types of common errors; identifying and flagging email addresses that could result in blocking and/or spamming; removal of “negative” email addresses associated with spam traps; bogus and malicious email addresses; and more.
OMI also ensures that all email data is verified as valid – not once, but multiple times – before it is given to the customer. This starts with an effective approach to email data compilation using the company’s proprietary data validation practices. Through licensing, clients can also ensure their data is consistently cleansed and up to date because they will be able to purge hard-bounced, invalid email addresses throughout the year. The licensing model also helps businesses build and grow their own in-house list as they engage with contacts over time.
When working with OMI, clients can select their desired business contact data based on geographic location, organization size, executive title, industry and more.
“Everything we do is with a goal of increasing email marketing ROI for our clients and delivering the outcomes they want, whether it’s acquiring new customers, increasing sales or driving traffic to their websites,” said Chiocchi.