OMI Press Release | Date: 2017-11-15
Email Data Powerhouse Delivers High-Return Contacts Including 28 Million SMB Records; Offers Convenient Turnkey Email Marketing Services to Further Drive ROI
LOS ANGELES – November 15, 2017 – Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, announced today a new milestone of more than 40 million validated business-to-business (B2B) email records, including 28 million records for small-and-mid-sized businesses (SMBs), an important target market for Fortune 2000 and larger firms. This represents a 21 percent increase since last year.
Delivering 95 percent email validity, OMI’s email records are available for licensing to offer clients a cost-effective way to reach new prospects and harness the power of email marketing to drive leads, increase sales and grow their businesses. With a high return on investment (ROI), email is an effective channel for businesses to reach their target customers, and email marketing success can only be fueled by a database made up of high-quality email records, according to Paula Chiocchi, CEO, Outward Media.
“For Fortune 2000 firms and other organizations looking to expand their marketing reach or move into new areas, OMI data fuels successful email initiatives. The accuracy and volume of our data, combined with our strategic audience segmentation services and the convenience of our turnkey campaigns, helps our clients quickly accomplish their marketing and sales goals and achieve high ROI,” Chiocchi said.
OMI’s turnkey services are comprehensive and include assisting clients with identifying the right audiences, designing creative campaign elements, delivering campaign emails, nurturing leads and conducting follow-up campaigns based on prospect engagement and results.
Offering a data accuracy advantage over alternative email data providers, OMI routinely analyzes and validates its data, recognizing that datasets become outdated if they are not consistently managed.
“In most global markets, SMBs make up more than 99 percent of all businesses, but accurate contact data can be difficult to obtain as SMBs often change personnel and email addresses more frequently than larger companies,” Chiocchi said. “SMBs are a promising opportunity for growth, but only if you can reach them. We know the value that can be achieved through high-quality data, so we do everything we can to empower our clients with the most relevant, accurate data available.”
Using Outward Media email data, organizations have seen impressive results in a variety of industries, including telecommunications, medical/professional businesses and fitness franchises. With expert guidance and support, data lists can be refined based on geographic location, organization size, contacts by title, industry and more. Additionally, the data license model that OMI pioneered empowers businesses to build their own in-house list as they engage with contacts over time.
About Outward Media
Established in 1998 and headquartered in Los Angeles, Outward Media, Inc. (OMI) offers fresh, accurate multi-channel marketing data and serves industry-leading telecommunications and wireless providers as well as Fortune 2000 firms and other businesses across a broad spectrum of industries. Delivering access to the email addresses of more than 28 million small-to-midsize businesses (SMB) and 40 million B2B contacts overall, OMI is best known for its 95% email data validity guarantee and for successfully helping organizations find new customers, enter new markets and grow their businesses. For more information, visit www.outwardmedia.com or call 310-274-5312.
Paula Johns, Paula Johns Communications
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.