Blog post By Paula Chiocchi on 2016-04-13
I’m excited to announce that my new e-book, “The Executive’s 15-Minute Guide to Building a Successful Email Marketing Database” has been published and is available for free download here. The guide serves as a playbook for executives at all levels and is based on my years of experience in best leveraging email data to achieve an optimal return on investment (ROI).
What was the inspiration behind the e-book? While it seems organizations these days understand the benefits of conducting email campaigns to acquire qualified leads to fuel stronger sales and more, they sometimes get tripped up when it comes to acquiring email data and using it to its maximum potential.
Now, I’m making all of the best-practice email database advice I’ve been giving through the years available in a single place. It’s a quick read that I think provides plenty of value. For those who want the “CliffNotes” edition, here are 3 top takeaways:
With the right data in hand, you’ll be ready to begin reaching out to prospects with your valuable and informative messages. But remember that email marketing is a journey, not a destination or quick fix. It requires skill, patience, insight into your target market, and testing and refining of your message. Most of all, your goal should be to deliver real value by assisting your prospects as they move through the sales cycle and their post-sale relationship with your organization.
When it comes to email marketing, by taking a longer-term view, you’ll be setting your prospects—and yourself—up for sustained success.
I hope you enjoy the e-book. Happy reading!
Find and win new customers with targeted, high-quality email marketing data from OMI. Click here for more information and download our new e-book, “The Executive’s 15-Minute Guide to Building a Successful Email Marketing Database,” today.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.