In this changing economy, as many organizations face fewer resources and tightened budgets, digital marketers are realizing they need to base their campaigns on what they know, not just what they think. And that means high-quality data is playing a more important role. Getting the right message to the right prospect at the right time is now critical.

To execute their campaigns with greater precision and accuracy, marketers are turning to new advances – specifically technology and tools that harness the power of data. And that brings me to my next point. Recently, in an article for Business2Community (B2C) Magazine, I wrote about data and the top trends we’ll see this year. As a long-time data provider, it’s always a privilege to share my experience with the B2B community. In the article, I highlight five ways digital marketers can utilize data to its full potential to fuel business growth.

You can read the full article on B2C here. If you have any questions or want to learn more, please reach out.

Outward Media’s proven data cleansing services and targeted, accurate B2B data can enable you to achieve better digital marketing ROI and, ultimately, convert more prospects into customers. Find out more here.