No matter what industry you’re in or what your role is, we’re all still trying to make sense of our next business moves as we work to minimize the impact of the current crisis. One thing is clear: emotional intelligence (EQ) is critical when working with customers, partners, prospects and colleagues during these very difficult times. When it comes to email, your messaging must be on point – or you’ll risk alienating those stakeholders who are most important to you and your business.

My advice, now and always, is to put people first. When you lead with empathy, your communications will unfailingly move forward on the right course. To drill down deeper on that thought, take a look at my recent Forbes article, which offers five principles for emails that hit the mark right now.

My thanks to Forbes for giving me an opportunity to share my viewpoint. You can find my other Forbes articles on data-driven marketing strategies here.

Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our case studies to find out more.